Post by account_disabled on Jan 8, 2024 1:00:14 GMT -6
On November 27, hundreds of thousands of brands and companies around the world will launch juicy offers to increase their sales volume for another year. Black Friday 2020, however, will take place in a previously unknown scenario . Covid-19 has boosted the hegemony of the online channel and has transformed the profile of consumers . With the aim of guiding businesses on the trends and strategies with the greatest potential for the campaign, the Selligent portal has collected some essential tips: 1. Adaptation to change Selligent estimates that 28% of consumers will make all their purchases online; and that 71% will use both scenarios (online and physical). Furthermore, in Europe alone a rebound in online sales of more than 4% is expected compared to last year.
Ultimately, this translates into a more than significant increase in the importance of digital channels. Staying updated, having web purchasing processes and being attentive to customer preferences regarding Phone Number List platforms and payment methods is essential. According to Selligent, 37% are now more interested in purchasing through apps, while 32% opt for the click&collect option. Finally, the order delivery and collection service is another of the most valued tools; and used by 90% of consumers. 2. Digital marketing: great ally "Renewed or die". Trends in digital marketing and the guarantee of effective and fluid communication can be the two factors that determine an increase (or not) in sales. 3. Email marketing This type of strategy is a good starting point for the campaign. Actions such as creating lists of receptive consumers or associating the brand image in emails can benefit customers' perception of our offer.
Marketing automation According to data from The Connected Consumer 2020: Selligent Global Study , “36% of consumers unsubscribed from corporate emails in recent months; 55% of them for receiving too many emails.” Therefore, although this tool is very useful, you must be exhaustive in its monitoring and not lose sight of the value of personalization. 5. The importance of a good website It is easy for less powerful servers to become saturated during such a frenetic period of commercial activity . This can, in the worst case, cause customers to abandon our brand and go with the competition. That is why it is important to test the capabilities of our web support before Black Friday and work hard on engagement and loyalty.
Ultimately, this translates into a more than significant increase in the importance of digital channels. Staying updated, having web purchasing processes and being attentive to customer preferences regarding Phone Number List platforms and payment methods is essential. According to Selligent, 37% are now more interested in purchasing through apps, while 32% opt for the click&collect option. Finally, the order delivery and collection service is another of the most valued tools; and used by 90% of consumers. 2. Digital marketing: great ally "Renewed or die". Trends in digital marketing and the guarantee of effective and fluid communication can be the two factors that determine an increase (or not) in sales. 3. Email marketing This type of strategy is a good starting point for the campaign. Actions such as creating lists of receptive consumers or associating the brand image in emails can benefit customers' perception of our offer.
Marketing automation According to data from The Connected Consumer 2020: Selligent Global Study , “36% of consumers unsubscribed from corporate emails in recent months; 55% of them for receiving too many emails.” Therefore, although this tool is very useful, you must be exhaustive in its monitoring and not lose sight of the value of personalization. 5. The importance of a good website It is easy for less powerful servers to become saturated during such a frenetic period of commercial activity . This can, in the worst case, cause customers to abandon our brand and go with the competition. That is why it is important to test the capabilities of our web support before Black Friday and work hard on engagement and loyalty.